Why do you look at it as an 'incapacity'?
I don't know exactly since when people are packaging their occupation(s) as 'projects' but I always found it odd. Usually you would call that what you do for a living your 'profession'. Lat. professio means something like a public confession, a commitment. In other languages this inner impulse (or urge?) is expressed even more clearly. Like in the german 'Beruf' which comes from the word vocation. I have never made a distinction between what I do in my spare time and what I do for a living. I like to see myself as an 'amateur' - somebody who loves what he is doing. Nowadays, people conceive even their hobbies as mere projects. I see the whole thing as a shift from a psychological approach to pure planning - that is, from a 'human' approach to a 'technical' approach.
masto instance for the tildeverse