The Reason Many Ultra-rich People Aren’t Satisfied With Their Wealth

“The sensation of ‘being well-off,’ is not about fulfilling a childhood dream of buying a sailboat or something; feeling wealthy is about comparison with others in your reference group. So the question is not what individuals want to buy, but what they feel they must buy in order to keep up their status.”

^^ whelp, that's depressing. meanwhile, I'd just like a nice cup of coffee, in a plain white cup

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